From Goods and Services to Counterterrorism: Local Messaging in Hay’at Tahrir al-Sham’s Propaganda

[Editor’s Note: Jihadica is pleased to welcome Lina Raafat and Charles Lister. Lina is a research assistant for the Extremism & Counter-Terrorism Program at the Middle East Institute. Her research focuses on militant propaganda with a particular focus on foreign fighter mobilization and logics of martyrdom. Charles is a senior fellow and the director of the Extremism & Counter-Terrorism Program at the Middle East Institute.] The fall of southwestern Syria to Bashar al-Assad’s regime marked a significant turning point in the Syrian conflict, effectively shifting attention to the northwestern province of Idlib, the last remaining opposition stronghold. Home to a wide array of armed resistance groups, including groups with former and current ties to al-Qaeda, as well as defeated opposition fighters recently exiled from elsewhere in Syria, Idlib’s dynamics are incredibly complex and warrant special consideration. As the threat of an impending regime offensive continues to develop, with both Russia and