Jabhat al-Nusra’s Rebranding in the Eyes of the Islamic State
When Abu Muhammad al-Jawlani, the leader of al-Qaida’s Syrian affiliate Jabhat al-Nusra, announced on July 28, 2016 that he was dissolving his group and setting up a new one, Jabhat Fath al-Sham (JFS, “the Front for the Conquest of Sham”), that would not be subordinate to al-Qaida, he put to rest more than a year of speculation that such a move was in the offing. Jabhat al-Nusra had been, after all, prepared to end its formal relationship with al-Qaida. But in settling one question Jawlani raised two more: Was Jabhat al-Nusra (now JFS) really distancing itself from the terrorist organization? And had al-Qaida leader Ayman al-Zawahiri really given this separation (real or nominal) his blessing? The first question is perhaps best left to governments and journalists, but there is at least one reason to see the rebranding as more than superficial. This is that Jawlani’s maneuver alienated a number of