Following the recent airstrikes carried out against a convoy targeting al-Qaeda fighters in remote training camps in southern Yemen, Ali Fisher and Nico Prucha examine  how the tales of drone strikes and civilian suffering claimed to be the result have become a frequent narrative for jihadi statements, videos and on forums. Analyzing the way word of the strikes and announcements of the martyrs spread via Twitter we find that jihadist groups are using the impact of drone strikes to strengthen the cohesion of remaining fighters, celebrate the martyrs, and attempt to derive sympathy from a wider audience. While the conversation, denoted by the Arabic hash tag for “martyrs of the American strike in Yemen” #شهداء_القصف_الأمريكي_باليمن)) was short-lived and quickly reached its peak when the majority of the martyrs had been announced. However, we also find that while a division between pro-ISIS and pro-AQ users can be identified, there is a